Digital Reef Names Bob Lentz President and CEO

BOXBOROUGH, Mass., July 27, 2009—Digital Reef (www.digitalreefinc.com) today announced that Bob Lentz has been named president and CEO. A technology industry veteran with significant experience in growing innovative startups in highly competitive market segments, Bob Lentz will refine business strategies, expand marketing and sales efforts and oversee Digital Reef’s continued growth. The move will allow Steve Akers, Digital Reef’s founder, to concentrate his efforts on product innovation, while assuming the role of CTO.

Lentz previously served as president and CEO of PermissionTV. He has held senior management positions at companies such as OATSystems, Inc, now part of Checkpoint Systems Inc.; eRoom Technology, sold to Documentum Inc. and now part of EMC Corp; Xionics Document Technologies, sold to Oak Technology; Individual Inc., merged with DesktopData to create NewsEdge Corporation; and Appex Corporation, sold to Electronic Data Systems.

“The time was right to strategically expand the management team,” stated Steve Akers, Digital Reef founder and CTO, and former CEO. “Digital Reef was launched earlier this year to address issues like eDiscovery, compliance and storage management, where there is a pressing need for technology solutions to deal with the growing amount of unstructured data within enterprises. Bob’s experience, business judgment and demonstrated track record of building teams and focusing business models is just what is needed to keep Digital Reef’s growth on the fast track. I know that I speak for the entire management team when I say that we’re very pleased to have Bob on board and looking forward to working with him to take the business to the next level.”

Digital Reef’s intelligent and highly-scalable data management platform serves as the foundation for a variety of solutions including an easy-to-deploy and use eDiscovery solution that is effective in a wide variety of IT environments, including Microsoft SharePoint environments, data discovery for risk mitigation and compliance and automated data discovery and classification tools that enable storage reclamation. Digital Reef has been used effectively by large enterprises, government agencies, EDD processing providers and law firms.

“Data management is a major business problem and unstructured content represents both the lion’s share of enterprise data and the most difficult data management challenge,” said Bob Lentz, Digital Reef President and CEO. “Digital Reef has effectively eliminated the biggest roadblocks to managing rapidly growing content such as documents, spreadsheets and mail by providing the ability to quickly discover and index huge volumes of unstructured data. I am very pleased to join the team that created this technology and look forward to working with them to bring it to market.”

Lentz will assume the role of president and CEO effective immediately.

About Digital Reef

Digital Reef has created the first massively scalable unstructured data management platform for automatically discovering vital information trapped within vast stores of unstructured data.  By rapidly examining all of an enterprise’s data and identifying relevant content, Digital Reef allows organizations to respond quickly when called upon to find specific information—even if they didn’t previously know they had it.  Large enterprises use Digital Reef to significantly reduce the burden, cost, and risk associated with locating and producing required information for eDiscovery, risk mitigation, knowledge reuse, and storage management processes.  With Digital Reef, enterprises know what they have, where it is, and how to access it when they need it.
Digital Reef is headquartered in Boxborough, Mass.  For more information call 978-893-1000 or visit www.digitalreefinc.com.

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Press Contacts

KATIE MCGRAW | SHIFT Communications
OFFICE: 617-779-1822
EMAIL:  kmcgraw@shiftcomm.com

JOYCE BARTLETT | Digital Reef
OFFICE: 978-893-1034
EMAIL:  jbartlett@digitalreefinc.com